Orchestra Sinfonica di Milano joins MyFair+

Orchestra Sinfonica di Milano is now part of MyFair+, the new project promoted by Fondazione Fiera Milano to encourage visitors and exhibitors to discover Milan beyond the exhibition grounds, through a selection of places, events and experiences that reflect the city’s identity.
The platform was created with the aim of strengthening the connection between the trade fair system and the city, highlighting the many forms of excellence that make Milan an international destination not only for business, but also for its cultural, artistic, tourism and food and wine offering.

Within this project, culture plays a central role: museums, theatres, musical institutions and cultural organisations become part of a network capable of telling the story of Milan through both its heritage and its contemporary cultural life.
The participation of Orchestra Sinfonica di Milano in MyFair+ therefore represents a further opportunity to introduce new audiences to symphonic music and to the Auditorium di Milano, placing the concert experience within a broader journey of discovery of the city.

The project strengthens the dialogue between culture, the local area and international attractiveness, connecting different worlds and contributing to an image of Milan as an increasingly open, accessible and connected city.

Orchestra Sinfonica di Milano thanks Fondazione Fiera Milano and its President Giovanni Bozzetti for involving the Foundation in this initiative.